THE BIG IF ICONIC SYMBOL: At the IF Campaign we feel blessed that thousands of people including celebrities turned up at the BIG IF LONDON Event in Hyde Park on Saturday 8 June to create this iconic symbol as a powerful reminder of the 2 million children who die every year because of hunger. The petals of each flower represent the millions of children who die each year from hunger and who could be saved every year if the G8 take the right action in Ireland.